公共交通出行者ATIS信息选择行为对ATIS实际实施效果存在显著影响.本文以大连市公共交通出行信息需求专项调查为基础,通过因子分析方法提取并定义ATIS信息因子,对公共交通相关ATIS信息进行合理分类,同时引入公共交通出行者年龄、职业、先进通讯技术使用情况等个人特征变量,建立公共交通出行者ATIS信息选择Binary Logit模型,对公共交通出行者ATIS信息选择行为影响因素进行研究.研究结果显示公共交通出行者个人特征与ATIS信息内容特性对公共交通出行者ATIS信息选择行为存在不同程度的影响,城市交通信息服务系统的建设与运营应进一步面向公共交通出行者实现“以人为本”.
The information choice behaviors of public transit travelers make significant effect on the application of ATIS. Based on the special investigation of public transit information requirement in Dalian, this study examines influencing factors of ATIS information choice behaviors of public transit travelers. After analyzing the relative importance of potential ATIS information aspects, it proposes four ATIS information factors. In addition, a Binary Logit model of ATIS Information choice behavior is presented to describe the relativity and internal relationship among the factors: gender, career, information aspects, and so on. The resuits indicate that it is important to highlight people-oriented system in the construction and operation of ATIS.