中文摘要：

非技术创新是企业创新行为的重要内容，也是企业获取持续竞争力的重要途径。文章在理论溯源与合理假设下，认为价值链上非技术创新的理论模型能有效揭示企业非技术创新活动的价值实现机理，即企业价值的实现过程可以表示为企业价值链上非技术要素创新的函数，企业可以根据自身价值链准确锁定战略环节，并通过有效的非技术创新实现成本节约和超额利润。同时，文章借助企业价值链对非技术创新的分类分析其驱动机制，发现生产力与生产关系相互适应、企业追逐利润最大化、外部环境、企业竞争力和自身战略都是企业非技术创新的主要驱动因素，并由此揭示了非技术创新的实现路径。案例研究发现，海尔在不同战略阶段通过非技术创新有效地控制了成本和获取了利润，其30年的发展是价值链上技术要素与非技术要素为适应自身战略与外部环境而进行的协同创新史，充分验证了非技术创新理论的实践价值。

英文摘要：

Non-technical innovation is the important content of corporate innovation, and also a critical way for enterprises to gain sustainable competitiveness. Based on theoretical trace and reasonable hypotheses, the theoretical model of non-technical innovation from a perspective of value chain can effectively reveal the value realization mechanism of non-technical innovation activities in enterprises, namely the realization process of corporate value can be expressed by a function of non-technical factor innovation from a perspective of enterprise value chain. Enterprises can accurately choose the strategic links accord- ing to their own value chains, and achieve cost savings and excessive profits by effective non-technical innovation. At the same time, the classification analysis of driving mecha- nism of non-technical innovation from a perspective of value chain shows that the coadapta- tion of productive forces and productive relationship, the pursuit of profit maximum, external environments, corporate competitiveness and strategies are all the key factors driving non-technical innovation, finally revealing the realization path to non-technical innovation. The case study indicates that Haler effectively controls costs and obtains profits through non-technical innovation at different strategic stages and its 30-year development is the collaborative innovation history of technical and non-technical factors from a perspective of value chain in order to adapt its own strategy and external environments, fully confirming the practical value of non-technical innovation theorv.