中文摘要：

针对因产品效用异质性而引起的消费者需求这一外部环境条件,以绿色市场发展初期为研究背景,分别讨论了基于Stackelberg博弈和合作决策的绿色供应链系统成员协调策略,并在后者的基础上提出了一种基于Nash协商模型的非线性定价策略,使系统成员的Stackelberg收益均衡解得到Pareto改进。分析了消费市场相关参数与绿色供应链运营之间的关系,提出推动绿色供应链有效运营的市场条件和相关措施。联系现实国情,所得结论对绿色供应链成员的协作、绿色市场的培育和发展具有很好的指导意义。

英文摘要：

In view of the consumer demand caused by product＇s utility diversity,and taking the initial stage of green market＇s development as research background,two coordination strategies were proposed based on the Stackelberg game and cooperative decision-making separately.Based on the latter,a nonlinear pricing model,which achieved the members＇ Stackelberg-equilibrium profits Pareto improvement,was obtained by the Nash coordination approach.Relationship between relevant market parameters and the Green Supply Chain（GSC） operation was analyzed,and the market conditions and related measures conducive to highly-efficient operation of GSC were put foward.With respect to China＇s practical conditions,the results were significant and helpful to guide the collaboration among GSC＇s members as well as the incubation and development of the green market.