中文摘要：

为扩大国际影响力,实现国际化交流,高校可充分利用校园网络平台来传播高校品牌文化。在网络传播平台的设计中,功能设置与视觉设计是交互界面的两大重要因素,需要针对高校国际交流网站用户及该校本身的特点进行设计,从而高效、准确地传播高校的品牌文化。

英文摘要：

In order to expand international influence of the university,the campus network can be used to spread university brand culture.The function setup and the vision design are most important factors for user interface in creating a network platform.Therefore,the character of the users and the university should be considered,In order to spread university brand culture efficiently and accurately.