旅游房地产是旅游业和房地产业相结合的一种经营形态。在阐述深圳旅游房地产发展过程的基础上,以深圳观澜豪园为例,对深圳旅游房地产发展的可行性与制约性因素进行了分析,然后进一步探讨以观澜豪园为例的深圳旅游房地产发展的宏观及微观因素,总结出一些现今深圳旅游房地产发展存在的问题,最后对深圳旅游房地产发展前景进行了讨论。
Tourism real estate is a form of business that is combined from tourism industry and real estate. Based on the developmental process of tourism real estate in Shenzhen, taking Guanlanhaoyuan in Shenzhen as an example, the paper analyzes the feasible and restrictive factors of tourism real estate development in Shenzhen. Then it tries to explain the macrocosmic and microcosmic factors of tourism real estate progress in Shenzhen. Moreover, the paper summarizes some existing problems of tourism real estate headway in Shenzhen. Finally, the perspective for tourism real estate in Shenzhen is discussed.