中文摘要：

通过对国内外有关社会化媒体的研究型论文的内容分析,发现国内外传播学者对社会化媒体的研究存在显著差异。在研究主体方面,通过合作方式发表的国外论文（尤其是多人合作的论文）显著多于国内论文;而受资助的国内论文（尤其是受政府资助的论文）显著多于国外论文。在研究方法方面,利用实证研究方法完成的国外论文显著多于国内论文,并且主要体现在对问卷调查、实验法和观察法这三种方法的利用。在研究内容方面,国内论文更多地集中在研究社会化媒体自身层面（尤其是关于＂形态和技术问题＂和＂经济和产业问题＂主题）,而国外论文更多地集中在社会化媒体的受众分析和传播效果这两大研究领域。

英文摘要：

Through the content analysis of research papers nificant differences are found between Chinese and foreign on social media at home and abroad, sig- papers. In terms of the researchers, the international papers published by muhi-authors （especially at least three authors） are significantly more than the domestic ones; while subsidized domestic papers（ especially funded by governments） were remarkably more than the international ones. As for the research methods, empirical research methods are applied in the international papers more than domestic ones, including questionnaire, experiment and observation. Regarding the research content, the domestic research papers focus more on social media itself （especially on the theme of ＂forms and technical issues＂ and ＂economic and industrial issues＂ ）, while the international papers concentrate more on audience analysis and media effect of social media.