中文摘要：

随着移动互联网的普及,互联网服务的O2O模式有利于实现线上的便利性与线下的体验完美结合,涌现出了网络在线“拼车”这种新型城市出行服务方式,有利于促进共享经济的发展,但与此同时也对服务经济的管理与创新提出了许多问题与挑战.通过分析我国网络拼车发展现状及存在问题,提出了-种基于共享经济思维的网络拼车服务模式的理论模型-由实体层、虚拟层及支撑层构成的建构模型,重点分析了模型中由信息技术、制度管理和文化与价值观三要素驱动的支撑层功能和运营条件,有助于为促进我国城市网络拼车等共享经济新业态的发展与服务创新提供理论指导或决策支持.

英文摘要：

With the popularity of mobile Internet, O2O model of Internet service is propitious to realize the combi-nation of the convenience online and the experience offline, emerging the new city travel service Online Carpool, which is conducive to promoting the development of a shared economy, but at the same time puts forward many problems and challenge for the management and innovation of service economy. Through the analysis of the current development of Chinese network sharing and the existing problems, the paper puts forward a theoretical model based on shared network service mode of the Carpool economic thinking a construction model of physical layer, virtual layer and support layer, and focuses on the analysis of the support layer function and operation conditions of the model driven by the informa-tion technology, management system and the culture and value. This study will help provide theoretical guidance and decision support for promoting the development and the service innovation of our city sharing network carpool service innovation economy.