实践和理论领域中商业模式的重要性都不断凸显。文章采用文献计量方法,对商业模式现有理论研究文献间的引用关系进行了分析,以期发现商业模式研究的重要内容和研究流派。研究发现:(1)虽然以商业模式为主题的文献呈现爆发增长的趋势,但其研究仍然处于“新理论”的发展阶段,研究文献较为分散,且未形成广为接受的理论框架;(2)商业模式研究虽未形成泾渭分明的研究流派,但仍可识别三个基本研究脉络,即对商业模式概念和要素的研究、战略领域的商业模式研究以及创新创业领域的商业模式研究。基于此。文章对商业模式未来研究方向提出了建议。
Business model (BM) is becoming more and more important both practically and theoretically. In this paper, we use a bibliography measurement of citation analysis of literature listed in SSCI to examine the prominent issues and research streams of BM. The findings are as follows. 1) Though the quantity of literature on BM has kept increasing, the BM issue is considered as "nascent theory" according to our analysis. The research base is far from consistency, too. 2) Though the research streams haven't been clearly identified yet, all the BM researches can be classified into three categories basically according to our analysis: research of BM definitions, elements and other essential issues, research in strategy, and research in innovation and entrepreneurship. The paper also gives some suggestions on future research directions.