产品评论作为供应链中产品信息共享的一种新的途径正在变得日益流行与重要,供应链中制造商与零售商正面临考虑产品评论条件下如何利用智能群推荐的协同决策。首先分析了制造商与零售商应对产品评论智能协同决策机制起源于供应链协同决策、群推荐系统及产品评论;然后对现存的制造商与零售商应对产品评论智能协同决策机制进行概述,包括了理论、策略及实证方面的成果,并分析这些机制之间的关系;最后对制造商与零售商应对产品评论智能协同决策机制研究文献进行分析归纳,提出理论、策略及实证方面研究问题,并指出将来研究内容与方向。
Product review is a new supply chain product information sharing channel with growing popularity and importance.Manufacturer and retailer face various important strategic group recommendation collaboration decisions regarding product reviews in supply chain.This paper first traced the history of intelligent collaboration decision response to product reviews for manufacturer and retailer back to its antecedents in supply chain collaboration decisions,group recommender systems and product review.It then provided an overview of extant intelligent collaboration decision response to product reviews for manufacturer and retailer,including theory study-focused,strategy study-focused and empirical study-focused,and analyzed the relationship among these studies according to an initial taxonomy for the area.Lastly,it provided a literature review of existing research on intelligent collaboration decision response to product reviews for manufacturer and retailer,with a focus on the manufacturer as leader and followed by the retailer in a two-level supply chain research,and a condensed summary of research issues in theory study,strategy study,and empirical study.