突发事件网络舆情主体的心理状况,对于突发事件网络舆情的生成有着重要影响。基于舆情主体心理的突发事件网络舆情生成原因,可概括为四个方面:一是主观焦虑的强化与放大,二是集群情绪渲染与个人理性的迷失,三是心理失衡与情感宣泄的交织与碰撞,四是政治不信任的累加与表达机制的失语。科学导控突发事件网络舆情,需要建立健全突发事件快速响应与安全恢复机制、突发事件处置的信息通报与透明化机制、利益调节和社会心理平衡恢复机制以及突发事件网络舆情主体成长与管理机制。
The subject's psychological state has important influence on the formation of network public opinions in emergencies.The causes of the network public opinion's generation,based on the subject's psychological state,include four aspects: First,it is the strengthening and enlargement of the subjective anxiety;Second,it is the intensifying of collective mood and the lost of individual rationality;Third,it's the psychological imbalance and emotional catharsis;Fourth,it's the accumulation of political mistrust and the defect of expression mechanism.In order to control the network public opinion of emergencies,we need to establish a rapid emergency response and recovery mechanism,emergency disposal of information and transparency mechanism,interest adjustment and social psychological balance recovery mechanism and the subject growth and management mechanism.