文章揭示在学术社区背景下用户形成沉浸体验的主要驱动因素以及沉浸体验对用户持续使用社区行为意愿的影响机理,采用问卷调查法收集有效样本285份,利用偏最小二乘结构方程模型方法验证概念模型以及沉浸体验的中介效应,研究结论为推动我国学术社区的建设和发展提供参考。
This paper discovers the antecedents and consequences of flow experience in academic community and the relationship between flow experience and continuance usage of academic community. Based on the 285 valid responses collected from survey questionnaires, correlation analysis and PLS structural equation modeling technology are employed to examine the research model and the mediating effect of flow experience. The results are of great significance to the construction and development of academic community in our country.