中文摘要：

介绍了主要国际技术标准组织及我国技术标准的发展情况和所遇到问题，指出建立自有技术标准是解决我国企业技术瓶颈的长久之计，但短期内我国企业应利用部分组织所掌握的技术之间存在替代性这一特殊状况，作为技术许可谈判中讨价还价的筹码，降低国际许可费率。利用经济博弈论模型对上述观点进行了验证，分析结果表明，在存在替代性技术标准组织的情况下，各组织不得不综合考虑市场其他参与方行为，放弃个人最优选择，其扩大许可规模的策略将迫使各组织竞相降低许可收费。鉴于此，为了进一步提升我国企业面对替代性技术标准组织的谈判能力，我国企业应善于使用“用脚投票权”，控制潜在被许可企业数量，大力发展具有自主知识产权的技术标准。

英文摘要：

This paper introduces the main intemational standard organizations, and the developing status and problems of Chinese standard. Based on this, it points out that as it is a long-term strategy to set up standard with own intellectual properties, we should use the substitution of different standards as the bargain jetton in order to reduce the licensing charge rate. This paper uses the game theory model to test the above viewpoints. As there are substitute technologies, all organizations have to balance the behaviors of different participants, and give up the personal optimal choice. Furthermore, their aim to expand the licensing scale will prompt them to decrease the charge rate. Accordingly, in order to improve the bargain power of Chinese enterprises, we should control the number of licensees, and develop the technology standard with own intellectual properties.