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中文摘要：
针对国内外20种手机品牌的通话质量、外观、价格等消费者普遍关注的10个因素问卷调查，通过对数据信息的挖掘，提取了人们关注因素的主成分因子，利用主成分因子对手机满意度进行了层次聚类分析，构建了谱系聚类图，为广大消费者和生产者提供决策参考。
英文摘要：
The voice quality,appearance,price and other concerned factors of 20 brand of mobile phone at home and abroad are investigated by questionnaire in this paper. Through data information mining, the paper extracts the principal component of the concerned factors, analyzes the mobile phone satisfaction degree based on the principal component factors, and constructs a hierarchical clustering chart, in order to provide some reference for users and producers.
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