通过二手资料和半结构式访谈法,以赵庄魔术产业集群为例,研究了我国农区特色文化产业集群的演化。发现该集群演化是行动者能力与选择性环境互动的结果。当地悠久历史文化传统,与市场、制度和空间结构等地方环境相结合,催生了大量魔术表演团体的地理集中。农村经济体制变迁提供了文化产业化的市场推力和拉力,增强了集群竞争力。而基于血缘、亲缘、地缘、业缘等,由不同行动者互动所建构的子承父业、师徒制、以团代培和行话制,形塑了知识溢出与集体学习的地方化网络。这两方面有别于城市文化创意产业集群的成因。依靠声望、信任等农区社会资本迅速组团,并以较高的弹性应对市场风险。
Through secondary data and semi-structured interview,taking Zhaozhuang magic cluster as an example,this paper studies the evolution process of the cultural characteristic industry cluster(CCIC) in agricultural areas of China by using the analysis framework of selection environment and competence interaction.The finding shows that the evolution process of the cultural characteristic industry cluster not only comprises a trial-and-error process,but also is the result of selection environment and competence interaction.Only the local environment can make the cluster "seed" of local history and cultural traditions take root.Changes in the agricultural economic system provide the market driving force of CCIC,and enhance its market competitive power.The interaction between the different actors forms the institution such as the succeeding to fathers social status,the apprenticeship system,training the students in the magic group and jargon system,and the social credit such as personal reputation and trust,which shape the local network in which knowledge spillovers and collective learning take place.In cluster development,the local government play an important role,and agricultural elites absorb knowledge from external and spread to the cluster,which greatly improve the cognitive competences,learning competence and innovative competence of cluster.By reputation,trust and other social credit in agricultural areas,CCIC can not only reduce transaction costs among actors,but also rapidly group through mobilization of social resources,and respond to market risk with the higher flexibility.