中文摘要：

汉江是长江最大支流，其流域是秦巴文化、楚文化、中原文化的交汇地，具有深厚的水文化底蕴，汉江还是举世瞩目的南水北调中线工程水源地，这为汉江水文化的传播提供了难得的发展机遇。通过汉江水文化旅游资源开发的SWOT分析和汉江水文化旅游资源的项目设计，提出了合理的开发方案，以塑造水文化旅游品牌，提升汉江旅游知名度。

英文摘要：

Hanjiang River was the largest branch of the Changjiang River, and its basin was the spreading place of Qin and Ba culture, Chu cul- ture and Yellow River culture, so it had a deep water cultural foundation. Hanjiang River was also the water original place of the middle route project of the South - North water transfer, which provided a rare opportunity to spread the Hanjiang River water culture. This paper wanted to excavate Han- jiang River water culture, taking the SWOT analysis of the tourism resources exploit, proposed the reasonable programmer of Hanjiang River water cul- ture tourism resources exploit, shaped the water cultural tourism brand, and enhanced the visibility of Hanjiang River tourism.