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产品差异、外资垂直并购与市场竞争——基于企业产品定位和市场份额的分析
  • ISSN号:1008-942X
  • 期刊名称:《浙江大学学报:人文社会科学版》
  • 时间:0
  • 分类:F407.471.5[经济管理—产业经济]
  • 作者机构:[1]浙江大学区域经济开放与发展研究中心,浙江杭州310027
  • 相关基金:教育部新世纪优秀人才支持计划资助项目(NCET-12-0496); 浙江省自然科学基金重点项目(Z6110066); 中央高校基本科研业务费专项资金资助浙江大学社会科学学部科研培育项目(101301*172220121)
中文摘要:

基于产品从低端到高端分布的Hotelling模型,同时考虑上下游企业产品定位的内生决策,探究外资高端下游企业垂直并购上游企业对我国低端下游企业产品定位和市场份额的短期与长期影响后发现,外资高端下游企业垂直并购上游企业,短期可导致我国低端下游企业产品定位的提高,甚至市场份额的扩大;长期而言,对我国低端下游企业产品定位的影响与上游企业的成本有关:当上游企业的生产成本较低时,会导致我国低端下游企业产品定位的下降,降低幅度与上游企业的成本负相关;当上游企业的生产成本较高时,会促成我国低端下游企业产品定位的提高,提升幅度与上游企业的成本正相关。但不管上游企业的生产成本如何,长期都会导致我国低端下游企业市场份额的下降。该结论在二次运输成本情况下是稳健的。

英文摘要:

Since China adopted the policy of″reform and opening up,″attracting foreign investment has long been part of China's″bringing in″strategy.The remarkable economic achievements in China over the past 30years have proved this to be a right choice.However,with the gradual perfection of China's market-oriented economy,problems caused by the foreign investment have been emerging.Foreign investment goes into the host country market mainly via greenfield investments and cross-border acquisitions.Since the late twentieth century,cross-border acquisitions have replaced greenfield investments as the major way for multinational companies to enter new markets.In their attempts to occupy the Chinese market and extend the industrial chain,foreign enterprises took vertical mergers of China's upstream enterprises as one of their strategic choices.In this process,we noticed two typical facts : one is that multinational companies produce more high-end products than Chinese enterprises;and the other is that mergers do not immediately change the product positioning of acquired upstream enterprises.In other words,the short-term effects and long-term effects seem to be different.In order to better reflect these realities,we have constructed a theoretical framework based on the extended low-end to high-end distributed Hotelling model,which can be employed to explore the impact of foreign vertical mergers of the upstream enterprises on the downstream enterprises in China from the perspective of product positioning and market share.To the previous studies,this paper has made the following three contributions : First,we investigate the impact of mergers on China's downstream enterprises under both monopoly pricing and single pricing.Second,we study both the endogenous decisions made by upstream firms and the sequential decisions made by both upstream and downstream enterprises in the industrial chain.Third,we divide the impact of merger into short-term effects and long-term effects according to whether the product posit

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期刊信息
  • 《浙江大学学报:人文社会科学版》
  • 北大核心期刊(2011版)
  • 主管单位:中华人民共和国教育部
  • 主办单位:浙江大学
  • 主编:罗卫东
  • 地址:杭州市天目山路148号
  • 邮编:310028
  • 邮箱:zdxb_w@zju.edu.cn
  • 电话:0571-88273210 88925616
  • 国际标准刊号:ISSN:1008-942X
  • 国内统一刊号:ISSN:33-1237/C
  • 邮发代号:32-35
  • 获奖情况:
  • 2000年12月,获中国学术期刊(光盘版)编辑规范执...,全国百强学报,1999年在浙江省版协第15届优秀图书(期刊)评奖中...
  • 国内外数据库收录:
  • 美国剑桥科学文摘,中国中国人文社科核心期刊,中国北大核心期刊(2008版),中国北大核心期刊(2011版),中国北大核心期刊(2014版),中国社科基金资助期刊,中国国家哲学社会科学学术期刊数据库,中国北大核心期刊(2000版)
  • 被引量:17811