中文摘要：

以一个考虑公平关切行为的两级供应链Stackelberg博弈模型为研究对象,且零售商、供应商都是公平关切.文中以公平理论为参考下设置公平关切决策参考点,并在此基础上构建了考虑公平关切的效用函数,并研究了零售商在公平关切行为下对供应链最优决策和供应链协调的影响.研究表明：零售商的最优订货量随着供应商批发价格的增加而减少;零售商的最优订货量随其公平关切系数的增加而减少;在批发价格契约下,供应链不能达到系统最优,但是引进保险契约可以使供应链双方达到Pareto最优.最后通过算例分析对结论进行了验证.

英文摘要：

With fairness preference taken into account in this paper,we study the Stackelberg game model of a two-stage supply chain,in which the retailer and the supplier are fairness concerns. We set fairness concerns decisions reference point under the equity theory reference,build the utility function on the basis of the new decision points which considers fairness,and then study the retailer＇s effects on the optimal decision of supply chain and supply chain coordination. The research shows that the retailer＇s optimal order quantity increases with the increase of suppliers wholesale price reduction; the retailer＇s optimal order quantity reduces with the increase of the coefficient of fairness concerns. Under wholesale price contract,the supply chain cannot achieve optimal system,but both sides of the supply chain can achieve Pareto optimality by introducing the insurance contract. The final conclusion is verified by an example.