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上海市民大型超市购物行为特征研究
  • ISSN号:1003-2398
  • 期刊名称:《人文地理》
  • 时间:0
  • 分类:K901[历史地理—人文地理学]
  • 作者机构:[1]北京大学环境学院城市与区域规划系,北京100871
  • 相关基金:国家自然科学基金资助项目(40171034)
中文摘要:

以上海居民消费行为的问卷调查为基础,探讨零售业态变革下上海居民大型超市购物行为的总体特征以及时空间特征。上海居民选择大型超市购物的比率及频率较高,在大型超市购物的耗时相对较长,并且有集中于夜闻的特点,购物出行方式上以步行和自行车为主,陪伴者以家人居多。通过不同类型商品购物行为空间的分析得出,大型超市对居民购物出行空间的影响显著。受大型超市空间分布和周边其他零售业设施发育程度的共同影响,居民购物活跃度的空间差异也较为显著。

英文摘要:

Since 1990s, hypermarkets have dramatically developed in China and become the winning Ibrmat m fast-growing retail sector. Because of their different characteristics of self-service, shopping environment, market segment and spatial distribution, with the fast growth pace of this retailing format, there is ongoing revolution in urban commerce and consumption. They changed not only traditional retailing structure, urban commercial space, but also the consumption behavior of citizens. Therefore, more and more related research emerges, some of which concentrate in business management, marketing strategy, location and distribution of hypermarket, while others put emphasis on consumer behavior such as symbol perception and recognition of habitants to supermarkets, chain stores and shopping mall, the transformation of consumption concept of family, and determinants of store choice of hvpermarket shoppers. In the context of reconstruction of retailing, the paper focuses on shopping behavior of hypermarket shoppers in Shanghai, the most developed commercial city in China. According to statistics, there have been 83 hypermarkets in 2003 in Shanghai with 15.4% average growth rate annually, and moreover, they account for 8.9% of total retailing sales revenue. Based on questionnaire survey and field investigation, general and temporal-spatial characteristics of shopping behavior are summarized: 1) Most citizens make their purchases in hypermarket with high frequency compared with western counterparts and long shopping duration compared with supermarkets and convenience stores. In terms of shopping period of the day, consumers prefer shopping at night; 2) Shoppers go to hypermarkets mainly on foot or by bike, and are often companied by family members. The percentage of utilization of private cars is rather low, though most of hypermarkets offer free parking area; 3) Compared with traditional retailing formats, the traveling distance of hypermarket shoppers are longer than that of wet market shoppers but shorter than

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期刊信息
  • 《人文地理》
  • 北大核心期刊(2011版)
  • 主管单位:陕西省教育厅
  • 主办单位:中国地理学会 西安外国语大学人文地理研究所
  • 主编:陆大道 户思社 王兴中
  • 地址:西安市长安区文苑南路1号西安外国语大学
  • 邮编:710128
  • 邮箱:rwdl@xisu.edu.cn
  • 电话:029-85319374
  • 国际标准刊号:ISSN:1003-2398
  • 国内统一刊号:ISSN:61-1193/K
  • 邮发代号:36-75
  • 获奖情况:
  • 1997年被评为陕西省高校优秀编辑部,1997年获陕西省505省励基金“优秀学术期刊”专项奖,1999年被评为“首届全国优秀社科学报”第一名
  • 国内外数据库收录:
  • 中国中国人文社科核心期刊,中国北大核心期刊(2004版),中国北大核心期刊(2008版),中国北大核心期刊(2011版),中国北大核心期刊(2014版),中国北大核心期刊(2000版)
  • 被引量:25207