中文摘要：

文章基于人际吸引理论,以餐饮业包厢服务为情景,通过收集274份顾客样本,研究服务人员外表吸引力对顾客服务质量感知的影响机制。实证结果表明,服务人员的外表吸引力对顾客服务质量的感知存在直接正向影响,而顾客对服务人员感知的喜爱度、专业性和可信度发挥了部分中介作用,同时讨论相应的理论与实践意涵。

英文摘要：

Based on the theory of interpersonal attraction,274 customer samples were collected from the box of catering industry,the paper examines the influence of physical attractiveness of service staff on the customer-perceived service quality.It turns out that the physical attractiveness of service staff has positive effect on customers-perceived service quality,and customer attitude to the service staff（likability,perceived expertise and perceived trust）plays a partial intermediary role.The relevant research and practical implications were also discussed in this paper.