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中文摘要：
运用统计方法对笔者在王府井大街展开的消费者行为调查进行了基本分析和以地块为分析单元从空间角度探讨消费者的行为特征。通过对消费者行为吸引要素的分析建构了消费者地块选择模型，运用模型分析消费者特征路线，在此基础上对王府井大街的商业空间结构进行了评价。最后，对于王府井大街完全步行化后的人流进行模拟，分析实施后的效果。
英文摘要：
This paper analyses the basic and spatial characteristics of consumer behavior based on data obtained from a survey at Wangfujing Street in May 2004. It focuses on the influences of spatial factors on consumer movement using discrete choice models. Consumers＇ typical movement routes are simulated based on the model, according to which the shopping environment of the street is evaluated. An application of the model to predict the changes of consumer movement under a scenario of complete pedestrianization is also conducted.
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