欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
中文摘要：
为了获取更多的外部发展资源，越来越多的地方政府将城市营销作为城市竞争战略的重要手段。由于我国正处于社会经济体制的转型期，分权化、市场化和全球化促使地方政府具有强烈的发展冲动和营销性特征，使得我国城市营销发生了明显的异化，表现出了鲜明的企业化倾向。在城市发展过程中城市营销的公共政策属性受到了忽视，“以人为本”的核心理念遭到了摒弃，发展效率优先却忽略了社会公平，从而给我国城市的健康稳定发展造成了诸多不利的影响。
英文摘要：
To increase the city＇s attractiveness and then obtain more development resources from outside, more and more local governments set city marketing as an important means for city competition strategy. Since our country is in the period of transformation as far as the social and economical system is concerned, allocation of administrative power, marketization and globalization has equipped local governments with strong enthusiasm for development and with marketing characteristics. In consequence, the operation of city marketing has shown alienation, carrying more entrepreneurial inclination. The property of city marketing as public policy has been ignored in the process of city development; the core idea of ＂People Oriented＂ has been discarded, social fairness has given way to efficiency of development. As a result, negative effect has been brought to the health and stable development of cities in China.
同期刊论文项目
同项目期刊论文
位置：