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中文摘要：
在全球化过程营造的日益激烈的竞争发展环境中,被誉为城市空间增长＂发动机＂的大事件营销伴随着全球性的产业转移在我国得到了广泛开展。在我国社会经济乃至制度的转型过程中,大事件营销已经成为了一种典型的政府企业化的＂空间过程＂,并深刻地影响着城市空间发展的演变。在对城市大事件营销空间效应的概念界定与研究综述的基础之上,从正反两方面对我国城市大事件营销的空间效应进行了总结与反思,继而在同以大事件营销为代表的＂营销型＂城市增长模式的比较分析中,试图构建出一种＂内生型＂城市增长模式的理论框架,并从城市大事件营销的规划技术创新和运行机制改革两个方面提出了对策与建议。
英文摘要：
In the increasingly fierce competition development environment created by the process of globalization,city marketing by mega-event known as the growth of urban space ＂engine＂has been widely carried out in China with a global industry shift.In the practice of the socialist market economy,city marketing by mega-event has become a typical government enterprise＂space process＂,and profound impact on the evolution of urban spatial development.This article summarize and reflect on the urban spatial effects of city marketing by mega-event from the pros and cons,on the definition and the basis of research progresses of the spacial effects on city marketing by mega-event.Then in comparative analysis of＂Marketing＂urban growth patterns represented on city marketing by mega-event,trying to build a kind of ＂endogenous＂theory of urban growth model frame work,and put forward proposals and measures targeted from the urban planning technical innovation and operational mechanisms reform of city marketing by mega-event.
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