中文摘要：

作为一种＂文化自觉＂模式,东巴文化的旅游再现既反映了全球化背景下地方性与传统的回归潮流,亦折射出地方性族群意识的复苏。本文通过考察东巴文化从学术到旅游的复兴过程,拷问东巴文化的民族文化地位,并尝试对旅游情境下的文化＂再创造＂与＂文化自觉＂做出反思。

英文摘要：

As a model of＂cultural awareness＂,the reappearance of Dongba culture in the context of tourism reflects not only local and traditional return trend under the perspective of globalization,but also the resurgence of local ethnic group consciousness.The paper,through investigating Dongba culture from academic field to the process of tourism revitalization,questions the ethnic cultural position of Dongba culture,making trial rethinking of cultural ＂ reproduction ＂ and ＂ cultural awareness＂under tourist context.