中文摘要：

生态旅游社区居民是否具有环保意识，是当地生态旅游能否可持续发展的关键因素。因此，如何培养社区居民的环保意识是当前面临的重要挑战。有研究表明，经济收益能够作为激励因素增进居民的环保意识，然而这种激励方式的有效性却受到了另外一些学者的质疑。基于文献研究，文章提出社会资本在生态旅游收益和居民环保意识之间具有调节作用的假设。实证检验结果表明，社会资本是一个调节变量，正向调节生态旅游收益与居民环保意识之间的关系。该研究结论对于生态旅游实践具有重要的管理启示。

英文摘要：

Whether residents in ecotourism community are aware of environmental protection is a key factor for the sustainable development of local ecotourism. Therefore, how to cultivate their awareness of environmental protection is an important challenge we are confronting. Studies indicate that economic benefits can be a stimulating factor to enhance residents＇ awareness of environmental protection, but the validity of this stimulating mode is doubtful among some scholars. Based on literature study, the paper offers hypothesis that social capital plays a moderating role between ecotourism benefits and residents＇ awareness of environmental protection. The results of empirical testing show that social capital is a moderating variable, which positively moderates the relationship between ecotourism benefits and residents＇ awareness of environmental protection. The study conclusion is of important managerial enlightenment to ecotourism practice.