中文摘要：

新媒体对农业科技传播的影响日益明显。通过对新媒体应用于农业技术传播几种模式的研究,分析了新媒体传播农业技术面临的一些问题,提出要坚持＂政府主导、多方参与,强化服务、培育市场,健全体系、机制创新,科技领先、应用引导＂的发展思路与对策。

英文摘要：

The effeet of new media on spreading agricultural technolgy is increasingly obvious.Through the research on several models of new media used for spreading agricultural technology,some problems on dissemination of agricultural technology by new media were analyzed.In this study,we proposed the following development strategy：＂Government leading,multiparty participation,service reinforcement,market cultivation,system strengthening,mechanism innovation,technology improvement and application guidance＂.