中文摘要：

创业机会识别是农民创业行为的关键初始步骤,但已有研究并没有对“在什么情况下农民更有可能识别创业机会冶给予合理解释.研究考察了农民社会网络、先前经验、农村地区创业榜样与农民创业机会识别之间的逻辑联系,研究表明：农民的个体社会网络规模以及关系强度会正向影响农民的创业机会识别;农村地区的创业榜样越多,农民识别创业机会的可能性就会越大;农民先前的销售工作经历和创业经历将提高其识别创业机会的可能性.

英文摘要：

Despite the widely shared belief that entrepreneurial opportunity recognition is a critical initial step ofpeasant entrepreneurship,the question of what situation can enable peasants more likely to identify entrepreneur-ial opportunities remains unclear. To address the gap,this paper investigated the effects of network size,tiestrength,entrepreneurial models in rural area,previous sales experience,and entrepreneurial experience on peas-ants entrepreneurial opportunity recognition. The study found out that the effect of opportunity recognition is associ-ated with peasants＇network size and tie strength;the more successful entrepreneurs in the rural community,themore possibilities the peasants can recognize for their entrepreneurial opportunities;peasants＇sales experience orentrepreneurial experience helps improve the possibility of their entrepreneurial opportunities recognition.