中文摘要：

本文作为一个探索性研究,运用案例研究和扎根理论方法,以陕鼓集团为案例研究对象,探讨了商业模式创新情境下企业家心智模式演化过程。研究发现,“自我解构”“同理转念”“自我造梦”“升维布局”“自我更新”构成了商业模式创新情境下企业家心智模式的典型特征,五种心智模式状态的递进组合形成了企业级、行业级、事业级心智模式演化子进程,这三种子进程的递进组合最终形成了商业模式创新中企业家的心智模式演化过程。这一过程同时也是企业家对立统一思维方式交织变动的过程,是企业家心智格局逐步放大、心智范围逐步拓宽的过程,是与企业的商业模式创新协同互动的过程。

英文摘要：

As an exploratory study, this paper took Shaanxi Blower Group as the case study ob-ject, and employed case study and grounded theory to investigate the evolutionary processes of entrepreneurs’ mental model during the business model innovation. The study found that entre-preneurs？ mental model evolutionary processes during the business model innovation presented features of “self-deconstruction” ,“ empathy-changing” ,“ self-dreaming” ,“ dimension ascending and layout” and “self-updating”,and the progressive combination of the five states constituted the sub-evolutionary processes of the mental model from the firm level？ the industrial level, to the career level. Furthermore, the progressive combination of these sub-processes constituted the entrepreneur＇s mental model evolutionary process during the business model innovation,which is also a process for the interaction and modification of contradictory mindsets of entrepreneurs, a process of broadening entrepreneur’s metal horizon and scope,and the collaborative interaction with business model innovation.