中文摘要：

移动通讯技术、互联网技术以及需求变化下买卖双方权利更迭激起世界范围内更深层次的社会化大分工。平台与企业和市场存在天然的联系,它作为一种不同于企业或市场的资源配置形式,作用于产业链的不同环节,通过其自身的动态演化,催动产业链架构体系发生嬗变。在产业链的供产环节,平台作用于关键企业,使其边界模糊并不断突破企业边界,实现由厂商内部平台到供应链平台再到产业平台的动态演化。在产业链的销售环节,得益于互联网和移动通信技术的飞速发展,单边市场平台（如实体零售店）、双边市场平台（如大型商场或超市）和销售平台（如电商平台）相继而生,使得产业链的销售环节相对独立,组织形式更加多样化。受到技术条件限制,在经济发展的不同阶段,不同环节的平台两两匹配,推动产业链不断演变,最终形成＂平台＋群落＂的松散耦合的产业链架构体系。

英文摘要：

Mobile communication technology, Internet technology and the change of the identity and status of the sellers and the buyers had caused deeper social labor division within the scope of the world. The platform is different from company or the market as a form of resource allocation to different segments of the industry chain, through dynamic evolution of its own, promo- ting system evolution of industry chain architecture. In the production link of industrial chain, the platform plays role in key en- terprises constantly breakthrough and fuzzy enterprise boundary to get the dynamic evolution from internal platform implemented by the manufacturer to supply chain platform and to industry platform. In sales link of industrial chain, thanks to the rapid devel- opment of Internet and mobile communication technology, the single market platform （ such as the entity stores ）, the bilateral market platform（ such as large shopping malls or supermarkets）and sales platform（ such as electric business platform）have been born, making sales link of industrial chain is relatively independent and are more diversified. Because of the limitation by tech- niques, the different platform in different periods match and promote industrial chain evolving and finally form the ＂platform ＋ community＂ loosely coupled system of industrial architecture.