中文摘要：

为使产品定制模型更加适合缺少相关领域专业知识的大众消费者，建立了基于感性工学的产品感性定制模型。引入配件感性性能指数、产品感性性能矩阵对产品感性性能进行量化。使用层次分析法实现了求解与顾客对产品感性性能需求对应的产品工程配置的方法。并应用产品感性定制模型，构建了基于Web和虚拟现实技术的顾客协同设计系统。

英文摘要：

Product Kansei customization model based on Kansei engineering is established to make product customization model more suitable for mass customer without special knowledge. According to the imported concepts of fittings Kansei performance index and product Kansei performance matrix, product Kansei performance is quantified. The solution to product engineering configuration corresponding to product Kansei performance requirement is found with the AHP. Practical application of this model is presented in a customer co-design system based on Web and virtual reality technology.