研究了零售商主导的闭环供应链回收渠道选择及定价决策问题。分析了集中决策模式及三种分散回收模式下的最优回收率、定价决策与系统效益。研究结果表明:在零售商主导的市场结构下,当制造商选择直接回收时,闭环供应链具有较低的销售价格和较高的回收率,制造商利润、零售商利润及系统总利润均最大,对消费者及整个社会更有利。
Reverse channel selection and price decision for the closed loop supply chain with dominant retailer is studied. Optimal recovery rate, price decision and system profit are analyzed under centralized and three decentralized decision models. The main results show that under market structure with dominant retailer, the closed loop supply chain has lower selling price and higher recovery rate when the manufacturer selects the direct reverse channel. Manufacturer and retailer's profits and total channel profits are the highest, which is beneficial to customers and the society.