中文摘要：

现场调研某新建商场，通过记录轨迹、录音、访谈、问卷的研究方式，发现尽管空间差异与识别性之间没有显著关联，但是有助于形成平面构形认知图，能帮助人们回想起两个特征之间的相对位置关系，从而重新建立起方向感．在空间差异不明显的情况下，虽然外部地标对空间识别性、方向感和平面构形三者也没有必然联系，但对与之相连的内部地标的空间认知有帮助，对寻路也有一定的帮助．室内寻路策略的优先等级依次为：定向、平面构形和路径．采取定向方式找到目的地是一种更便捷的选择．

英文摘要：

An investigation is made into a shopping mall newly built in Shanghai by tracking, recording, interviewing and questionnaires surveying. Results show that spatial differentiation is helpful to cognitive mapping and the recall of the relative position of two spatial features. As for environment without distinctive spatial differentiation, the outdoor landmarks can ameliorate cognition of the attached indoor landmark and wayfinding behavior. According to the priority level, the indoor wayfinding strategy can be ranked as orientation strategy,building configuration strategy and route strategy. The orientation strategy is the most convenient one for wayfinder.