中文摘要：

餐饮业的需求供给特征与O2O电子商务运作模式高度吻合,借助O2O运营模式,传统餐饮业获得了广阔而便利的平台。然而,运营过程中由于餐饮企业缺乏诚信、技术及跟进措施,导致O2O模式运营的问题日益凸显。为使餐饮O2O经营模式稳健发展,必须强化行业监管,倡导企业自律;需要再造生产与服务流程,创造顾客满意的消费体验;还要积极设计创新、打造特色产品,完善支付,以期锁定常客消费。

英文摘要：

The high consistence of catering industry with O2O e-commerce operation mode in demand-supply relationship makes O2O operation mode a vast and convenient platform for traditional catering businesses. However, in the process of operation, the problems of catering businesses, such as the lack of honesty, technology, and follow-up measures which restrict the O2O mode operation have become increasingly obvious. To realize the steady development of catering O2O operation, Catering industry has to firstly strengthen regulation and advocate self-discipline on itself. Secondly, catering industry needs to rebuild the process of production and service and create consumption experience that customers satisfy with. Thirdly, catering industry needs to actively implement design innovation, create featured products, and perfect the payment system to keep regular consumers.