现实中多数企业实施环境战略(增进能效、控制排放)的绩效并非理想,原因在于政府调控的嵌入机制及匹配效率。本文采用情境解析方法,结合"驱动源、治理目标、治理路径"形成的复杂情境,对混合驱动机制下各类复杂治理机制的适配性进行比较分析。研究发现:由于政企缺乏信息沟通,期望管控与市场"混生"出有效的治理机制存在相当大的偶然性,治理效果预期的不确定导致企业实施环境战略的动力不足。复制动态均衡模型研究表明:企业环境治理路径的选择具有策略性,且受制于决策者的风险态度。
The performance of Environment strategy implementation in most enterprises is not ideal due to the control and regula- tion mechanism and match efficiency. Combining with the intricate context formed by driving origins, governance objects and gov- ernance paths, this paper adopted context analytic method to analyze comparatively the suitability of different complex governance under hybrid driving mechanism. The paper' s research found out as follows : owing to the communication deficiency between gov- ernment and enterprise, the anticipation that effective governance mechanism could be mixedlybreeded by market and administration control displays bigger occasionality, and the uncertainty of governance effect would render enterprise have not enough motivation to implement active environment strategy. Duplication dynamic evolution study proved the choice of environment governance path is strategic and depends on decision maker' s risk attitude.