中文摘要：

新常态下,为适应经济增长多元化,创新也趋向于多元化。作为创新实践的成果,微创新在新常态下对创新实践及经济增长与转型具有重要作用。微创新是一种创新思维,更是一种创新方式。从市场创新的角度,对微创新与延续性创新、破坏性创新特性进行对比分析。基于创新性、市场中断、创新领域的重复性等维度将微创新划分为模仿式微创新、延续式微创新和自主式微创新。通过总结分析BAT等互联网企业的微创新实践,比较分析了新常态下企业微创新的主要特性与基本类型。

英文摘要：

Under the New Normal, in order to adapt to the diversification of the economic growth, innovation also tends to be diversi- fied. As the results of innovative practices, micro - innovation plays, under the New Normal, an important role in innovative practices as well as the economic growth and transformation. Micro - innovation is not only a kind of innovative thinking, but also a kind of inno- vative manner. The paper compares the features among micro - innovation, sustaining innovation and disruptive innovation through the perspective of market innovation. Micro - innovation can be divided into imitating micro - innovation, continuous micro - innovation and independent micro - innovation drawn upon the dimensions of innovativeness, market disruption and repetitiveness. Based on the analysis and summary of the micro - innovation practice in some noted internet firms, such as BAT etc, the paper analyzes the principal characteristics and basic types of firms＇ micro - innovation under the New Normal.