中文摘要：

分析了传统型、一体化和关系型三类渠道关系的演变历程，探讨了渠道关系形成的理论基础，并对三类渠道关系中的具体渠道关系形式进行了分析。依据渠道关系、治理行为和权利三个维度，提出了四种渠道关系治理机制，并探讨了各种渠道关系模式下适合选择的渠道治理机制。

英文摘要：

The paper analyzes the evolving process of the three kinds of channel relationship including traditional channel relationship, integrated channel relationship and relational channel relationship. Then it explores the theoretical basis of the formation of channel relationship, and analyzes the material channel relationship model in three kinds of channel relationship. Finally, it proposes four kinds of governance mechanism in channel relationship from three dimensions including channel relationship, governance conduction and power, and it explores the suitable channel governance mechanism under different channel relationships as well.