中文摘要：

中国乳品业在三聚氰胺事件后，面临国内外的双重威胁与挑战，乳品业如何重建信任、重塑消费者信心已成为影响行业发展的首要问题。本文在剖析了中国乳品业面临的市场威胁与挑战的基础上，通过大量数据对中国乳品业品牌价值、品牌竞争力进行了剖析，提出品牌建设及品牌组合策略，是未来中国乳品业走出困境的首要选择。

英文摘要：

After the incident of melamine, diary industry of china are facing the threats and challenges domestically and globally. It＇s becoming the chief problem for the whole industry that were how to regain trust and consumer confidence for dairy industry. This paper was on the basis of analysis on market threats and challenges which are china diary industry facing, through practical data analyzed the brand value of china diary industry and brand competition, and offered several correct brand portfolio strategies about brand-building, it＇s the first choice for china diary industry through troubles in the future.