中文摘要：

为准确表达用户兴趣，提升网络地图个性化服务效率，本文结合用户的操作行为与视觉行为，探讨了用户兴趣获取的原理与方法。结合Web日志与眼动数据的特点，提取网络地图的用户兴趣特征项，并利用熵权法对用户兴趣度进行估计。通过向量空间模型，构建网络地图用户兴趣模型，并开展验证实验对用户兴趣建模方法进行验证。

英文摘要：

In order to express the user interest accurately and improve the efficiency of personalized service of web map. This paper discusses the principle and method of user interest acquisition, which is based on the operation behavior and visual behavior of the us- er. According to the characteristics of Web log and eye movement data, the user interest characteristic items of web map are extracted, and the user＇s interest degree is estimated by the entropy weight method. Through the vector space model, this paper constructs the web map user interest model, and carries out the validation experiment to verifv the user interest modeling method.