中文摘要：

基于技术接受模型以及感知价值理论,构建了学术虚拟社区用户持续意愿的影响因素理论模型。通过问卷进行数据搜集,并使用结构方程模型进行数据分析。学术虚拟社区用户的持续使用意愿受到感知价值、感知有用性、感知娱乐性与网络外部性的显著影响。学术虚拟社区用户的感知易用性显著影响感知价值、感知有用性和感知娱乐性;感知娱乐性对感知价值产生显著影响;此外,网络外部性显著影响感知有用性。

英文摘要：

Based on technology acceptance model and perceived value, this study develops a theoretical model so as to examine the factors affecting continuance intention to use academic virtual communities. Data was collected through questionnaire, and structural equitation modeling is used for data analysis. The results show that, continuance intention to use academic virtual community is affected by perceived value, perceived usefulness, perceived entertainment and network externalities. Also, perceived easiness significantly affects perceived value, perceived usefulness and perceived entertainment. And perceived entertainment significantly impacts perceived value. In addition, network externalities significantly affect perceived usefulness.