中文摘要：

人类的行为受其认知水平的制约,农户对养殖保险的认知直接制约其购买保险的行为。通过实地调研,综合运用描述性统计分析及Logistic模型,分析养殖农户对养殖保险的认知及影响其购买的因素。结果表明：文化水平、购买过保险的种数以及采用的分散风险措施对农户关于养殖保险的认知有显著的积极影响;而非农收入占家庭总收入的比重与认知水平呈反向关系;年龄、家庭主要劳动力数量对认知的影响不明显。提出了推动养殖保险发展的建议。

英文摘要：

Human behavior is restricted by their cognitive degree,and farmers＇ perception on aquaculture insurance restricts their purchasing behavior directly.Through on-the-spot investigation and the use of descriptive statistical analysis and Logistic model,this paper analyzes factors influencing farmers＇ cognitive and purchasing behavior on breeding insurance.The result shows that education,number of insurance as well as the risk dispersing measures have positive effect on farmers＇ cognition of breeding insurance.While proportion of non-farming income in family＇s total income has a negative relationship with farmer＇s cognitive degree on breeding insurance and age as well as the number of labor force in the family has a slight influence on such cognition.This paper finally proposes some suggestions on how to push forward the development of breeding insurance.