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儒家文化之仁义礼智信与徽商的市场营销艺术
  • ISSN号:1001-2435
  • 期刊名称:《安徽师范大学学报:人文社会科学版》
  • 时间:0
  • 分类:F129[经济管理—世界经济]
  • 作者机构:[1]安徽师范大学历史与社会学院,安徽芜湖241003
  • 相关基金:国家社会科学基金项目(07BZS040)
作者: 董家魁[1]
中文摘要:

摘要:至迟在明代中叶.徽商就已到兰溪经营,有的还在此定居。主要行业有盐业、布业、典业、油业等。清代继续得到发展。民国时期.兰溪徽商呈现出新的特色:长途贩运不多,大多成为坐贾;经营行业非常多,不少为徽商所创办;徽商在兰溪商界占有绝时优势地位;兰溪徽商的社会组织越益正规,公益事业得到机制保障。口述资什揭示出兰溪徽商布店经营管理上的创新:一是布店所有权与经营权的分离;二是布店允许店员创造犏利,极大地调动了店员的积极性。可谓一举多得。

英文摘要:

In the middle period of the Ming Dynasty, Huizhou merchants have conducted business in Lanxi City. and some of them settled down there. They mainly engaged in salt industry, cloth industry, pawn in- dustry, oil industry, and so forth. Their business continued to develop in the Qing Dynasty. Huizhou mer- chants in I.anxi City had new features in the period of the Republic of China: They rarely transported goods over a long distance for sale and the majority of them became shopkeepers. They operated a number of in- dustries, many of which were established by them. They showed an overwhelming advantage in the com- mercial world of Lanxi City. ttuizhou merchants" social organizations in Lanxi City have become more and more standard. Besides. public welfare undertakings founded by Huizhou merchants had protection mecha- nism. In addition, make use of oral materials Io reveal Huizhou merchants" innovation in management con- trol in i.anxi City. First, they seplralcd proprietary right and management right of cloth shops. Secondly, the shopkeepers of cloth shops allowed their shop assistants to create welfare for themselves, which greatly mobilized their ini*iatives. In 1his way, it could achieve many things at one stroke.

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期刊信息
  • 《安徽师范大学学报:人文社会科学版》
  • 北大核心期刊(2011版)
  • 主管单位:安徽省教育厅
  • 主办单位:安徽师范大学
  • 主编:王世华
  • 地址:芜湖市北京东路1号安徽师大科技楼A座5楼
  • 邮编:241000
  • 邮箱:xbysa@mail.ahnu.edu.cn
  • 电话:0553-3937076
  • 国际标准刊号:ISSN:1001-2435
  • 国内统一刊号:ISSN:34-1041/C
  • 邮发代号:26-38
  • 获奖情况:
  • 第一届、第二届、第三届“全国百强社科学报”,安徽省优秀社科期刊,《CAJ-CD规范》执行优秀奖,安徽省高校优秀学报一等奖
  • 国内外数据库收录:
  • 中国中国人文社科核心期刊,中国北大核心期刊(2008版),中国北大核心期刊(2011版),中国北大核心期刊(2014版),中国国家哲学社会科学学术期刊数据库
  • 被引量:7135