摘要:鉴于电子商务网站推荐系统的需要,将用户兴趣分为长期兴趣和短暂兴趣,并提出一种基于长期兴趣和短暂兴趣的用户偏好表示法.利用web服务器数据库的数据,采用无监督学习方法,对用户注册信息进行挖掘,提取出用户长期兴趣.基于向量映射,对web服务器日志上的用户使用记录数据和内容数据进行分析,提取用户短暂兴趣.通过用户反馈信息修正“粗糙”用户偏好文档,使得用户偏好文档更新得以实现.最后,应用了实证案例验证了该方法的合理性和有效性.
Abstract: In view of the needs of E-commerce website for recommendation system, user interests are divided into the long-term interest and the short-term interest, furthermore, based on the long-term interest and the short-term interest, a way to describe users' preference is proposed. On the basis of the data from the web server database, users' registration information can be fully mined to abstract users' long-term interest by using unsupervised learning. Both the records data and content data on the server log are analyzed to abstract users' short-term interest by vector mapping. Moreover, the rough profile presenting users' preference can be modified by dealing with users' feedback, as a rescut, updating users' preference profile becomes possible. Case analysis illustrates to a certain extent this method is reasonable and feasible.