中文摘要：

2014中国市场营销国际学术年会于2014年7月11~13日在华中科技大学成功举办,从营销理论、企业实践、营销教育3个方面综述与会学者观点,梳理归纳了营销理论研究的热点与未来方向、营销实践创新的现状与启示、营销教育创新的途径。还对会议筹备组织工作进行总结思考,希望从多方面为同行提供参考借鉴。

英文摘要：

This report makes a brief introduction of the 2014 China Marketing International Conference, which was held at Huazhong University of Science and Technology. Based on participants＇ speeches and presentations on marketing theory, practice and education, conclusions are drawn in terms of the research focus and future direction of marketing theory, the situation and implication of corporate marketing tactics innovation, as well as approaches to marketing education reform. Further more, a comprehensive working report on the conference organization is provided for peers＇ reference.