中文摘要：

建筑是能源的消耗大户,我国既有建筑的存量很大,建筑节能改造能有效地减少既有建筑的能耗,但在实际项目中,建筑节能改造的效果与原先设计目标有着很大偏差,其中＂人为因素＂是最主要的原因,建筑节能改造市场化将有助于解决这个问题。本文引入经济学中的4C营销概念来探讨使建筑节能改造市场化可能性,分析了其面临的原因以及可能的应对方法。

英文摘要：

Building＇s energy consumption share large part of overall energy consumption. In China has large number of existing buildings, hence energy-efficient retrofit existing building could help to reduce energy consumption. However, in fact, there have huge gap between real project＇s result and design target, ＂human factor ＂is the most important factor. Make building retrofit project market-oriented could help to reduce effect from ＂human factor＂. This paper try to use 4c marketing concept into retrofit project to reduce effect from ＂human factor＂. At last, put forward several suggestions to take this action into practice.