通过总结我国炼油企业的发展现状及存在的问题,依据炼油行业特点选择市场、生产、资本、绩效4个战略变量,应用Clementine软件进行K-means聚类分析,据此将我国国有炼油企业划分为骨干型、潜质型和待优化型3个不同战略群组,针对各战略群组中炼油企业的特征及存在的问题,从国家层面和企业层面提出相应的发展战略。
International crude oil prices continued to fall and stimulate domestic refined oil prices continue to decline,China′s oil refining enterprises are facing unprecedented pressure so that a suitable development strategy is essential for refiners.Selecting market,production,capital,performance strategy variables on the basis of the characteristics and status quo of China's oil refining industry.By applying Clementine software,the state-owned oil refining enterprises can be divided into three strategic groups:ultimate,potential and pre-optimized oil refining enterprise based on K-means method.There are problems in the development of state-owned oil refining enterprise by analysis of features of different strategic groups.Some development strategies have been given for state-owned oil refining enterprise from the national level and enterprise level.