中文摘要：

气候传播是一种典型的新社会运动形态，而新社会运动本质上体现为一场作用于意识深处的修辞运动。为了在应对气候变化议题上制造深层次的认同体系和集体行动，这便需要从“意指概念”（ideographs）、“语境”（context）、“隐喻”（metaphors）、“意象”（images）和“接合”（articulation）这五个相互关联的修辞机制和修辞实践切入进去，以此完整地把握气候传播的修辞学理论框架。

英文摘要：

The climate change communication is, typically, a kind of new social movements, which essentially presents as a rhetorical movements originated from mind. To create deep identity and, further, collective movements on the problem-solving process of climate change, five associated aspects concerning rhetorical practice including ideographs, context, metaphors, images and articulation can be employed so as to construct a rhetorical framework of climate change communication.