消费者对同一品牌不同制造国的产品会给出不同的评价,这种消费者评价的差异是否会影响消费者对产品的价值认知,通过实证研究方法探讨在同一品牌情境下,制造国差异对消费者产品价格评估的影响,研究结论对中国企业开展国际化和跨国企业进入中国市场具有重要意义.
Consumer tends to offer different evaluation to domestic and imported products which have same brand. Whether this kind of consumer evaluation difference will affect consumer's product value cogni-tive,using the empirical study it explores manufacturing country's influence on consumer price evalua-tion. The research conclusion has practical guiding significance to Chinese enterprises internationalization and multinational enterprises entering Chinese market.