节俭式创新是与新兴市场环境特征与消费模式相契合的创新形态,主要通过新的思维、模式、技术、流程与方法在大幅度降低成本的同时来提供可接受甚至高水平的质量与性能,本质是通过更少的投入来创造更多价值以满足更大规模群体的多元化需求。对该领域进行初步的理论探索,首先界定节俭式创新的理论内涵,进而与Jugaad创新、包容性创新和逆向创新等概念进行比较,最后提出包含四种环境特质与三个关键流程的理论分析框架。
Frugal innovation, as a new innovation form, fits well with the environment properties and consumption pattern. Mainly through the new ways of thinking, models, technologies, processes and methods to reduce cost significantly as well as provide acceptable even high level quality and features, the nature of frugal innovation is to use less input to create more value for diverse demand of more people. This paper makes a preliminary theoretical exploration to the field by giving the denotation and connotation of the frugal innovation by comparing the concept with jugaad innovation, inclusive innovation and reverse innovation. Then, a theoretical framework is suggested to help analyzing the environment and key processes of frugal innovation.