中文摘要：

基于对河南等9个省份552个种粮农户的调查数据,采用二元Logit模型和多元排序Logit模型,分别研究了影响农户使用互联网获取市场信息的行为和应用深度的主要因素。研究结果表明：仅有少数种粮农户使用互联网获取市场信息,且大部分农户处于查询网络信息的初级阶段,互联网应用深度有待提高。研究还发现：设施设备数量、互联网使用习惯、地区虚变量是显著影响使用行为和应用深度的共同因素;使用行为受到性别、资金借款、种粮总收入、粮价满意程度、议价能力和粮食销售渠道等因素影响;应用深度受到种植面积、单位种粮收入和互联网普及状况等因素影响。

英文摘要：

Based on survey data of 552 crop farmers from nine provinces including Henan,the Binary-Logit and multi-ordered-Logit model are used to estimate the farmers＇ behavior and application of Internet adoption during the crop transaction.The results suggest that a few of farmers are using the Internet to get market information,while most farmers are in the early stages of query network information,and the application depth of Internet needs to be improved.It is further found that facility number,Internet habit,and regional dummy variable are significant factors affecting the farmers＇ behavior and application depth.Besides,gender,loan,total crop income,price satisfaction,bargain power and sale channel are main factors influencing farmers＇ behavior.The planting acreage,crop revenue per acre and Internet penetration also influence the application depth.