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中文摘要：
粮食企业（包括粮食储运和加工）是粮食产后最重要的经营主体，其网上交易情况是我国粮食网上交易最主要表现，而这又取决于其使用互联网的意愿。本文从粮食加工企业管理者视角出发，结合企业自身特点，利用结构方程建模分析企业使用互联网意愿的影响因素。结果表明，粮食加工企业使用互联网的意愿不仅受管理者对互联网的有用性感知、易用性感知、风险性感知及价值感知的影响，还受到管理者受教育水平的影响。
英文摘要：
Grain enterprises （including storage, transportation and processing） are the most important business entities, and the situation of trading online of grain enterprises is the main performance of our country＇ s online transaction about grain, which in turn depends on it＇ s willing of making transaction on Iuternet. From managers＇ of grain-processing enter- prises perspective, the article uses structural equation modeling to analyze the factors which influence enterprises＇ willing for adopting internet, combining characteristic of enterprises. The results show that, the willing of grain-processing enter- prises is not only affected by managers＇ perceived usefulness, perceived ease of use, perception risk and perceived value, but also by the educational level of managers.
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