新兴经济体内的本土企业,面对激烈的全球竞争环境是如何形成有效的竞争策略并成长起来的,这是目前尚未进行充分研究的战略管理领域。以中国体育用品行业的李宁品牌为研究对象,从资源基础观的视角出发,探讨中国本土企业的核心能力和竞争策略,对理论发展和实践应用都有实际意义。
H strategies in management. ow the local enterprises in emerging economies conceive of and implement effective competitive the environment of intense global competitive environment is not fully studied in strategic This significant topic is explored in this paper by focusing on Li Ning, a leading brand in Chinese sporting goods industry in the perspective of the resource-based view.